I use ghostery. I see nothing but white.
I am fine with billboards but audio, video, flash, or other content are not acceptable to me. It must NOT distract from the game in any way, not in the form of noise or flashing lights nor in the form of lag and bad performance. If you cannot say it with a few words and a picture, go hire a better ad writer.
These new chess.com advertisements ARE ADVERTISEMENTS! I will support Chess.com by allowing these specific ads. (I also clicked on it. YAY!)
Also, I think Chess.com gets paid to display ads, and a little more if someone clicks on them, but the most important point is the former. If Chess.com already gets paid to display ads, who cares if I actually see the ads if I never click on them anyway? Let the advertisement companies think I see them. They don't know that I have ABP installed!
F
The way adblock works (and yes, I do use it), your browser never makes the request to pull the ad up. So the advertisement companies never register it as a view.