Why does Chess.com not have verified accounts still?

I'm not talking about Chess.com's attempt 2 years ago trying to copy Twitter. 
I'm talking about a free, optional choice to verify accounts with phone numbers, then simply prioritize matchmaking verified users. 
It's a very simple idea that is common practice in most competitive video games nowadays to combat cheating. I can't think of any downsides. But in an online game that arguably has the easiest access to cheating, I don't see this feature still.

Gng fym they do make you verify

There is an option for linking a phone number but it's not used for pairing.

https://support.chess.com/en/articles/8584217-how-do-i-create-a-chess-com-account

That said, the perception of cheating levels is orders of magnitude more than the actual amount. The vast majority of games and players are clean.

https://support.chess.com/article/648-what-do-i-need-to-know-about-fair-play-on-chess-com

https://www.chess.com/article/view/online-chess-cheating

https://www.chess.com/article/view/chesscom-update-december-2025#FairPlay

The site closed over 126,000 accounts in November for fair play violations and has a full team of staff working on reports along with some automated systems for detection.

https://www.chess.com/article/view/fair-play

https://www.chess.com/cheating

That said, discussions of cheating, potential cheating, or cheat detection are not allowed in the general forums. If you would like to discuss join the following club

https://www.chess.com/club/cheating-forum