I would find something like the countdown clock below useful when chess.com advertises its Death Matches. Hey, there's no harm in stealing a page from the opposition's play book.
Time to "Death Match"
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It would be helpful to me if you had a counter that displayed the time till the Naka vs So Death Match. I am in Australia and I never think in terms of GMT or PT time zones. Have something simple like:
6 hrs 23 mins till Death Match
Such a countdown for all Death Matches would be much more user-friendly for me than talking about time zones.