Now that's marketing. We're happy to give the company behind AMP energy drinks a stage for showing their latest stunt, in which a grandmaster, disguised as a big AMP can, beats ten of the best players in Washington Square Park, New York City. We love the video.AMP Energy (or simply AMP - formerly Mountain Dew AMP) is an energy drink produced and distributed by PepsiCo under the Mountain Dew soft drink brand. The AMP drink was launched in 2001 to compete with Red Bull and is available in 8.3 oz, 16 fl.oz. (TallBoy) and 24 fl.oz. (Big Rig) cans and made with Mountain Dew's base flavor formula. 16 fluid ounces of AMP contains 143 milligrams of caffeine, as well as taurine, ginseng, B-vitamins, guarana and maltodextrin,
Wikipedia tells us.
The AMP energy drink in four flavours | Photo John Gregorio
Earlier this week Mutaurwa Mapondera, Lead Producer/ACD at +pLot™ Multimedia Developers send emails to chess media, drawing our attention to their latest video posted on YouTube.
My company recently completed filming a chess-based stunt in Washington Square Park featuring a Grandmaster. We filmed our Grandmaster--who will for now remain anonymous--playing three different simuls against the best that the Washington Square Park Hustler scene had to offer. Needless to say the spectacle that ensued had to be witnessed to be believed.
[[{"type":"media","view_mode":"media_large","fid":"286","attributes":{"class":"media-image","typeof":"foaf:Image","height":"340","width":"560","style":""}}]]Now the question is: who was the can?