Carlsen's G-Star photos spotted in Amsterdam

PeterDoggers
PeterDoggers
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0 | Chess Event Coverage
Carlsen's G-Star photos in Amsterdam, and...?We return to Magnus Carlsen's modelling career once more, as the time has come that his photos are actually reaching us. In shops, in magazines and... at bus stops. Have you spotted them already?

On July 7th we reported that next to his chess activities, Magnus Carlsen started a fashion model career. The 19-year-old Norwegian was contracted by international clothing brand G-Star. In the campain Carlsen stars together with world famous actress Liv Tyler.

The photography for the campaign was done by star photographer Anton Corbijn. The G-Star press release described the combination of Carlsen and Tyler as one of contrasting and unexpected elements, "one of G-Star’s key philosophies".

On September 10th, as part of the campaign, Magnus Carlsen played a game against The World in what was called Raw World Chess Challenge. The World was helped by three strong grandmasters but Carlsen won relatively smoothly.

The G-Star Fall/Winter 2010 campaign is now reaching consumers and we have spotted them on several occasions already. For instance, travelling by train from Brussels to Amsterdam a while ago, this is what yours truly spotted in the Belgian tabloid Metro:

Carlsen's G-Star photos in Amsterdam

Hey, that dude in the centre looks familiar...



Carlsen's G-Star photos in Amsterdam

...yes, it's him!



This week we suddenly discovered Magnus (and Liv) at Amsterdam bus/tram stops, and we just thought it was... very cool! Here are a few examples, taken in the Bos & Lommer neighbourhood in the Dutch capital.

Carlsen's G-Star photos in Amsterdam

Magnus in front of a typical Amsterdam tram...



Carlsen's G-Star photos in Amsterdam

...at bus/tram stop 'Erasmusgracht'...



Carlsen's G-Star photos in Amsterdam

...with an explanation for anyone who doen't know him



Carlsen's G-Star photos in Amsterdam

Isn't that something?



Carlsen's G-Star photos in Amsterdam

And wherever there's Magnus, there's Liv...



Carlsen's G-Star photos in Amsterdam

...a face more people will recognize, but that's not the point



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One of the official G-Star photos by Anton Corbijn

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