The name is Carlsen. Magnus Carlsen.

| 0 | Chess Event Coverage
The name is Carlsen. Magnus Carlsen.Continuing his fashion career for G-Star, this spring and summer Magnus Carlsen will be seen on posters together with 'Bond girl' Gemma Arterton. Arterton replaces Hollywood actress Liv Tyler, G-Star's female model in the fall/winter campain. Carlsen is still G-Star's male model. We spoke to Magnus yesterday at the opening of the Tata tournament.

We'll start with G-Star's official press release, in which Carlsen's 'new girl' is introduced.
G-Star’s new Spring/Summer 2011 global advertising campaign introduces rising British actress, Gemma Arterton, in images captured by the iconic photographer and filmmaker, Anton Corbijn.

Since graduating from the Royal Academy of Dramatic Arts in 2007, Gemma (1986) has rapidly established herself internationally on both stage and screen. Her feature film debut came in St. Trinian’s alongside co-stars Rupert Everett and Colin Firth, followed by roles in Hollywood blockbusters such as Prince of Persia: The Sands of Time, Clash of the Titans and James Bond: Quantum of Solace. She has starred in the acclaimed independent films Tamara Drewe and The Disappearance of Alice Creed and, on stage, she recently performed Kenneth McLeish’s translation of The Master Builder, a classic tragedy originally written by Henrik Ibsen, at London’s Almeida Theatre.

Her diverse career choices, as well as her ability to remain grounded and aware of her working class roots despite her meteoric rise in the industry, mirror G-Star’s philosophy of combining unexpected influences and contradictory elements – chic and RAW, street wear and couture, denim and silk – to create something fresh.

Gemma’s assured, independent style and authentic femininity perfectly embody the modern G-Star woman and underscore the ad campaign’s theme of RAW Elegance. As she says:

‘I feel like a tough girl in a fancy frock sometimes, and I think G-Star is the same. I like the contradiction between glamour and durability. Sometimes people are shocked when they meet me because of this contradiction.’

Gemma Arterton Magnus Carlsen

Yesterday at the opening of the Tata Steel Chess Tournament we spoke with Magnus Carlsen about his fashion career. At the end of this brief interview Magnus looks forward to the strong tournament that starts today in Wijk aan Zee, The Netherlands.



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