Tournament in Trafalgar Square brings design to life
During The Tournament’s installation, members of the English Chess Federation will be playing matches in the morning, and from lunchtime the general public will have the chance to play games for free. From Saturday 1 August to Monday 31 August the public will be invited to apply online through the London Design Festival website To apply, applicants must download the application form from the Festival website, fill it in, and then either email it to play@londondesignfestival.com or return it by post to London Design Festival, 60 Frith Street, London, W1D 3JJ. The London Design Festival cannot guarantee that entries will automatically mean selection. All winning entries will be selected at random. The English Chess Federation will be working with the organisers of the London Design Festival to manage these public games, and match winners will be awarded a pair of Camper shoes designed by Jaime Hayón. This installation is an initiative created by the London Design Festival team for the 2009 Festival in collaboration with the Spanish Embassy, The Arts Council and the London Development Agency with support from Bosa, Bisazza, BD Barcelona, Camper and production by Event Concept. The London Design Festival has also been working with the Events for London team to promote London as the world’s leading design city. The idea behind The Tournament was to create a design spectacle and a performance which actively involves the public. Ben Evans, Director of the London Design Festival, said, "Trafalgar Square is the heart of London with tens of thousands of people passing by everyday. Jaime Hayón has created a spectacle that will draw people towards it and show them how dynamic and fun design can be." Jaime Hayón is a Spanish artist and designer, born in Madrid in 1974. After studying industrial design in Madrid and Paris he joined Fabrica in 1997 – the Benetton-funded design and communication academy. He currently lives in London, with offices in Barcelona and Treviso. His work has appeared in the most prestigious art and design publications worldwide and he has won numerous awards. In 2008 he was the guest of honour at Belgium’s Interieur Biennial, the youngest person ever to receive the accolade. The 7th London Design Festival (19-27 September) offers a broad variety of design events providing designers, manufacturers, students, consumers, businesses and (chess) enthusiasts with an opportunity to meet, exchange ideas and celebrate the diversity of world-class design talent that London offers. London Design Festival 19 – 27 September 2009 / londondesignfestival.com / 00 44 (0)20 7734 6444.