Anand v Carlsen and the net audience

Not very surprisingly, I've been keeping an eye on the World Championship match. Looks like it might ignite now Carlsen is one up! Anand will have to get aggressive! The one thing that irritates me about the match is the rubbish that streams down the right hand side of the live footage on the official site. Hardly any talk of chess and lots of crude comments at the expense of the women commentators. Can these people be chessplayers, or has chess somehow suddenly become attractive to total idiots?!!