Chickens need sweaters?

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Ok, today my wife and I were talking about odd things that people do and she told me about a blog that she wrote recently. Well it turns out that some people in the UK have "empty nest syndrome" and feel that Battery Chickens who lose their feathers need to be rescued and then custom fitted with sweaters.

Don't believe me read it for yourself.

Chicken Sweater Blog

And if anyone in the UK can explain this to me I would greatly appreciate it.