Dynamic Logos: Identity and Style at the 241+ Club , Tips#7

At the Global Citizens Club (241), we don't just play chess; we also innovate in the way we present our events. Friends, there's no better example than showing you how we did it with our club. To strengthen our club's visual identity, we've designed four animated logos over the past 29 months since its creation, each with a specific purpose. These animations add a dynamic, eye-catching, and professional touch to our activities, serving as event alerts, as if we were calling Batman with the Bat-Signal.

1. "241 Nations," "241 Flags," and "Passport 241 (Series)"


This logo was the first we created, designed for weekend events. On Saturdays and Sundays, we rotate between blitz and rapid-fire, maintaining a flexible structure so everyone can participate. These animations reflect the club's international spirit and the challenge of the Passport Challenge 241+.

2. "241 Chameleon" (Wednesdays and Thursdays)


The second animated logo is dedicated to our regular weekday events: Blitz Wednesday and Rapid Thursday.
It features our mascot with animated eyes opening and closing, along with the background and text color changes, making it fun and eye-catching.

3. "Chameleon King" (Last Friday of the Month)


On the last Friday of each month, we host the most challenging blitz event (3 minutes), where the winner becomes the Chameleon King for a month. We've added a crown to the previous animated chameleon logo.

4. Institutional Club Logo


The club's official logo alternates between three images:
"Global Citizens Club" with the 241 flags in the background (my avatar)
"241" with the same background (my father's avatar, MasterMindV).
A heart framing "Global Citizens Club" with the 241 flags in the background (my mother's avatar).
This logo represents our feelings for the club: I love 241

Impact and Creativity
You'd think we'd invested millions in an advertising agency with these ideas, but the reality is that it's all the result of strong dedication, commitment, and love for our club, of course, the passion for chess and the friendship that unites us. Thanks to these logos, the events have a more attractive presentation and we further consolidate our unique style within Chess.com.

Finally, with the same motivation for all daily matches we design a personalized portrait with the help of AI, I invite you to visit our "Match Portrait Gallery"
Contributor of this post: @MasterMindV