Chess.com page loading

Eric & partners:  

I'm the UK - a regular on your site - the page loading times are too long. If you situate your servers on the East coast it'll satisfy most of your users. I have an international chess set sales site at http://www.chessbaron.com, and we had our servers on the west coast for a while - but it's too far away for European users to see reasonable page loading times. We moved it and saw better traffic as a result.

Also, the delay may be down to your database retrieving the data for each page - if this is the way you do it. If so - well I guess you know more about that than I do - some kind of retrieval SQL optimising no doubt.