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Indian Short-Form Creator Content Program

Indian Short-Form Creator Content Program

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Hello Indian Chess Fans!

Chess.com India is happy to announce the Indian Short-Form Creator Content Program!
With this exclusive, first-of-its-kind initiative, you can create quick, easy content on your favorite game, get support from us, grow your views and audiences, and more importantly grow the game of chess!

Are you interested in creating Instagram reels and YouTube shorts for chess content?
Check all the details below. 


Indian Short-Form Creator Content Program

If you have been consistently producing chess content for a considerable period and have built a following, you can submit an application to join this program.

Benefits:

  • Join a community for all Indian short-form creators
  • Chess.com will create affiliate links for all the creators to share with their followers and earn affiliate revenue via new signups who buy premium memberships
  • Occasionally share the creators’ content on Chess.com India socials for cross-promotion.
  • Indian Creator of the Month award for Indian short-form creators
  • 1-year Chess.com Diamond membership to all creators

The Program has two tiers with different benefits:

Tier 1:

Creators having 1,000+ Followers/Subscribers

  • Affiliate links and revenue
  • 2x one-month Chess.com Diamond memberships for their viewers/month

Tier 2:

Creators having 10,000 followers/subscribers

  • Affiliate links and revenue
  • 3x one-month Chess.com Diamond memberships for their viewers/month
  • Creators have a chance to be invited as guests on Chess.com India’s live stream
  • Support for special events at Chess.com's discretion
  • Invitation to Chess.com offline and online events, at Chess.com’s discretion

Creator Requirements:

  • At least 1,000 followers/subscribers on your given platform (YouTube, Instagram, etc) or an established reputation in the chess community
  • Partners must be consistent chess content creators and should create at least 5 short-form content pieces per month
  • Content creates original value and adds insights. Individuals who merely re-upload other people's content will not be eligible to join the program
  • Tag Chess.com and Chess.com India in their social media posts to be eligible for collabs and cross-promotion
  • Creators are expected to only use the Chess.com board for any chess moves in their content


I'm In! What's Next?

Interested in applying for the Indian Short-Form Creator Content program? Fill out the form below. Our staff will verify your info and contact you if you meet the requirements. You'll receive an introductory email with resources and instructions to set up.

Apply here:

Please note: We cannot respond to every applicant due to the volume of requests we receive. Make sure your information is updated and matches your submission.
If you have any doubts or questions about the program, feel free to email to: rakesh@chess.com