winning from losing

i must say, i personally do not like to lose games, BUT, how much do we really gain from winning? isn't it the losses that stand out in our minds, that give us that punch in the middle, that  make us ask, "what, you think YOU are a chess player?" and isn't it that last loss that says "hey, you need to work a little harder, no?" and we do work harder, of course we do, haha, cause, who can stop playing chess? am i right?