I meant to ask the exact same question. I even wrote to them, suggesting to show both buff and lacquered versions to make the customer see the difference. What surprises me is that the lacquer coating asking price is the same independently of the price or size of the original set.
I agree it seems logical that they would show an example photo on the web site, if the lacquer makes a difference. then again it might be difficult to capture an increase in shine from a photo.
But I imagine that the labor and material cost to do the lacquer is about the same regardless of the size or price of the set, so it makes sense to me that it is a $30 flat fee.
I don't know how they do it, but I picture setting the pieces up, and spraying with a spray can. Done. But I don't know.
Does anyone know the difference? Do you recommend it? I did not choose this with my last set and it seems pretty shiny anyway...