The type of gloss they put on any wood nowadays make them all look the same. Shiny and a bit plastic-like. I rub all that off with alcohol or something stronger and the woodgrain will become visible. Don't think any type of wood is glossy naturally. I like normal ebony when grain is visible and the wood is mat-black or with some dark brown through it.
Ebony ...is it worth the extra
Ebony is prone to cracking. For this reason alone I stay away from Ebony. Wenge I believe is a better wood if your really want a dark chocolate brown to black. However there are not many sets made out of Wenge. Ebonized Boxwood is a preferred finish if I am wanting a black set. That's just me. Ebony is good for boards but I just can't bring myself to own an Ebony set due to the cracking nature this wood is known for.
Unfortunately I myself started to want to own and play with pieces used either in major tournaments or those endorsed by important chess players. I was perfectly happy with the standard Staunton with German Knights sold by DGT in 1998, then the 2013 WCC set was released. That particular chess bug bit me hard.