I just quoted you. You wouldn't even acknowledge your own statement. Debate finished.
And you ignored my explanation of what a returning customer is. Obviously if a customer ordered an item and never received it then it was never a purchase strictly speaking but a mere order never completed. You're hiding behind definitions.
I offer a quote from the movie, Cool Hand Luke. “What we have here is a failure to communicate.”
You two are saying the same thing. Brynmar is saying that they should take care of customers that have paid for the product but have not received it yet. And this is true whether this purchase of this customer with that seller is the first or he has purchased before.
sound67 is saying that the seller should deal with the orders that have been placed in the order they came in.