How to find a fitting Coach

Hello,

I saw the "find coaches" section in chess.com, but how would one go about finding a fitting one? What is it even sorted by? If everyone sees the same order, then half the people would click on the first one and that one would be completely overwhelmed by requests while people that happen to end up on page 8 never saw a request in their lives. How do you go about finding a fitting coach?

I am mostly asking about general advice on how to go about it and will do the work of actually finding someone myself. But just in case someone wants to give more specific hints, here are some facts about  me and what I am looking for:

# General
* What I am interested in is improving my OTB chess. Atm I don't play that much OTB and I play more internet Blitz, but I still see Blitz as a side activity and OTB long games as the main thing.
* My OTB rating is around 1800.
* I don't care at all about the gender, race or age of my coach.
* I care very little about the rating of my coach as long as it's reasonably above mine. But that is true for almost every coach here.
* I live in Switzerland (might be relevant for time zones)

# Motivation
I see chess as a side hobby. I do want to improve, I do want to work on it, but I don't have ambitions of getting a title and I don't have the intention to put all my free time into chess. But I definitely do want to put some of my time into it and I am motivated to improve.

# Style
I see myself as having a rather universal style, i.e. there is no type of position I particularly dislike. I can play closed positions, open positions, endgames, attack, defense etc. I am not saying I am good at all of these, I am just saying that I have no strong preferences and I like play any type of positions. I might have a sliiight preference to play aggressively and to sacrifice occasionally, but there are also games where I don't do that at all and play quietly.

I play e4 with pretty mainlinish choices later and some rather aggressive choices particularly against the Sicilian (e.g. Keres attack) or Panov attack), the Grunfeld, Shveshnikov and reverse Sicilian in serious games, but I play pretty much every opening I can think of in internet games, most notably any first move with white, any Sicilian, French or Open against e4 and Nimzo/Queens Indian or Queens Gambit accepted against d4.

But note that the fact that I know the name of a few openings doesn't mean I am an expert on either of them, I just know the basics.

# Area of Interest
Basically anything that helps me to improve my chess and also some tips on what to focus on most. Two areas that I am most interested in:
* Endgames. Used to me my weak spot in the past, but I have started working on it and it's fun. Outplaying an opponent in a seemingly equal endgame is a great satisfaction to me. I am by no means a good endgame player, but I have at least some knowledge while many opponents at my level just don't know what to do, so there is a great opportunity here.
* Having some better understandings of the openings I play. Mostly about what the long term plans are and what kind of ideas one can use to win.
I care least about help for improving tactics. Of course I am very well aware that tactics is the most important point, but I already know that and I already know how to train that (i.e. by solving tactics puzzles regularly).

# Personal
I am 26 years old and would consider myself to be a nice person.

https://web.archive.org/web/20140627082829/http://www.chesscafe.com/text/heisman21.pdf

I appreciate the post of SecretGM3  I would add that Aptitude is in my opinion the Number One factor determining results. It is not popular to discuss Aptitude in Life but it applies to chess as much as to any other area.