That's a very good trap and the best part is that if White doesn't fall for the trick (e.g. 2. Nf3) Black still has a very good game.
If you are wondering: What happens if they take with the pawn? It's the same story, the bishop is trapped after: 1. d4 d5 2. Bf4 h5 3. e3 e5 4. dxe5 g5
This is not a very well known trap and if we go into lichess base we can see that 1/3 of the players will play e3.
Works very well in blitz and bullet when London players pre-move mindlessly.