I am not a guru in the Tarrasch, but just plain common sense says that you are developing a piece for Black without it costing him a tempo. Similar to the orthodox QGD where Black waits for White to move his bishop before taking on c4 and making him move it a second time.
Same concept.
Why would somebody playing the Tarrasch be happy to see 4. dxc5 instead of the book move 4. cxd5 ?