The most obvious problem with 2,Bc4 is that Black can play e6, which blunts the bishop's diagonal, and follow it up with an early d5, which hit's the bishop and helps dissolve White's center. All this is supposed to give Black fairly easy equality. Of course equality doesn't mean a draw! There's plenty of material left and plenty of scope for each side to outplay the other, If Carlsen were to play a simul against 20 of us, and he played the Bowdler Attack in every game, he would still score between 95 and 100%
That black has such a simple way to take the teeth out of the Bowdler Attack means that white has effectively lost the early advantage of the first move. That won't mean much in a mismatch like Carlsen vs. a group of amateurs because he will routinely outplay them in the rest of the game, but in a more evenly matched game between players of similar strength, it could make a difference because white is not getting any advantage out of the early opening.
Because they don't know the theory, and are just playing for either the Italian or Scholar's mate as all beginners do. At higher levels it's very rare and for good reason. Bc4 is not a blunder by any means but after 2...e6 black has at the least equalized, with white's bishop doing more harm than good on c4 and black possibly playing d5 soon gaining tempo