Fischer, but through controversy, if you look at the google trends, see how Fischer peaks at his death, and when he says something contreversial.
However I would say that for younger chess players like me, Kasparov has had more of an impact.
whos the most famous chess player
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artfizz wrote:
... on chess.com ? I'd have to say: WGM Natalia_Pogonina
She's married Art, so give it up ! 
...but don't stop dreaming...
no. only one chess player has been known since the dawn of recorded chess, and is still playing today. the infamous N.N.
tonymtbird wrote:
no. only one chess player has been known since the dawn of recorded chess, and is still playing today. the infamous N.N.
Lol, yeah, but he really sucked. Never seen him win a game....
Jan 7, 2010
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#67
goldendog wrote: ...but don't stop dreaming...
My 2nd guess is Benjamin Franklin.
the difference number of hits is probably due to lastname and fullname differences
Also popularity is bases/biased on geographical locations: Fischer in USA and related countries, Kasparov in Russia and related countries
also time zones - oldies more go for Fischer, newer chess people go for Kasparov, and soon for Carlsen in the near future
Reb wrote:
artfizz wrote:
... on chess.com ? I'd have to say: WGM Natalia_Pogonina
She's married Art, so give it up !
....and already has a Father! 
Chessy4000 wrote:
Fischer, but through controversy, if you look at the google trends, see how Fischer peaks at his death, and when he says something contreversial.
Yeah, I wonder why there weren't more google searchers for Fischer when he was winning the World Championship. =/
So many posts abaut that Kasparov is the most famous chess player now. I cant "fight" with people who think this, but I'll write V. Topalov, but from posts I realised that he is not very famous in other countries..... 
dsarkar wrote:
the difference number of hits is probably due to lastname and fullname differences
Also popularity is bases/biased on geographical locations: Fischer in USA and related countries, Kasparov in Russia and related countries
also time zones - oldies more go for Fischer, newer chess people go for Kasparov, and soon for Carlsen in the near future
As far as Brazil is concerned (which is much more US- than Russia-related), I had never heard of Fischer before i became interested in Chess. Between my friends that don't care much about chess, I doubt anyone would even recognize the name Fischer.
Kasparov, on the other hand, has a much wider appeal, probably due to the media coverage he received (TV was a rare device on the 70's but ubiquitous on the 90's).
I actually took a quiz on chess champions; unfortunately, the highest known was Fischer.
It's Kasparov, Bobby Fischer is only mentioned in chess circles or in American media.
Ask 10 random people on the streets and 2 out of 10 will know Kasparov will losing to Deep Blue (0 out of 10 will know that he did beat it before).
However, maybe 7-8 out of 10 will know Bobby Fischer.
He popularized chess and became the 1 face of American chess for Americans to cheer for and Russians to fear. That is something google "hits" do not show.
I would think Kasparov.But that's only my opinion...
Humphrey Bogart. Far more famous than any professional chessplayer. He was an avid chess player. So I guess that makes him "the most famous chess player." Unless it was Napoleon Bonaparte. He is even more famous than Humphrey Bogart. He was a rotten chess player. But like many bad players, he thought he was good. And people were always letting him win.
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... on chess.com ? I'd have to say: WGM Natalia_Pogonina
Rae1 wrote: And of course she's about to fall in love with you for the flattery of this comment, you sly dog, you.
This is statistics - not chemistry.
(And if I was WGM Natalia_Pogonina, I'd see right through such a blatant attempt at ingratiation.)