Organize a league.
One possibility is an intercollegiate league. Every college is invited to field a team. Chess.com sets the schedule, keeps track of the standings, etc. I have been in and around a number of colleges and what's generally keeping schools from playing each other is 1) lack of travel ability and 2) lack of organization. Chess.com can solve both these problems while getting some talented young members.
Question: What is something we can do to add some "buzz" to Chess.com? To get people excited, interested, more engaged... give people something to talk about!
Tell me your ideas! If I like it, I'll give you a sweet prize :)