I don't think people have malicious reason to lie. A complete beginner is somewhere around 800-1000 rating strength, and he is likely to click on a "I'm a beginner option"-a lie benefits him in no way.
Of course, people new to the site won't be able to estimate their own rating so we could give verbal options regarding your chess experience.
Serious players could fill in official ratings, and overall, it might be a better system.
Puchiko, that would probably lead to rating inflation, with people often overstimating their own rating and those extra points pushing up average ratings.