When I know that people WANT it but are only missing out because of the membership confusion itself, we will change it yesterday
I wasn't confused, luckily - I understood that the bulletin was separate, with a separate fee.
Mr. Rensch, may I borrow your time machine? 
I agree that the premium membership page should clarify that Master's Bulletin is not included.
Obviously Bulletin is a great product. I think it's hard to sell because chess suffers from "too much information." Too many books, too many magazines, too much material makes any particular work harder to sell.
Bulletin is better than the other magazines but I think it will just take time for everybody to understand that.
Maybe include one issue for free each time someone purchases annual diamond membership to give Bulletin more exposure to those serious about chess.