Yes, the pop-up ads are annoying. It's only a few bucks a month to join. If you have any kind of income you should be able to afford the next level of membership. You will get your money's worth from the added features.
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What's with these extremely annoying Coke v Pepsi popups? It's one thing to have a popup flashing to one side, but the website's functionality for ordinary basic members is severely compromised by these blankedy blank popups because they are now repeatedly popping up on top of the current game one is playing online. Barring some action on their part to correct this type of advertising, it appears that chess . com folks are being driven by pure greed, rather than by a purer motive of wanting simply to combine profit with providing a helpful service, like Google.