Tarkatower was at a zoo thinking over chess openings and came up with 1. b4 as a possiblitiy. He decided to call 1. b4 the 'Orangutan' after seeing the orangutans there. I've heard 1. b3 called the 'Baby Orangutan'. Of course the Nimzovich-Larsen attack sounds more serious. Larsen was a fan of 1. f4 I know, the 'Bird' opening (after the chess player Henry Bird).
I like to start off with the Bird, 1. f4, get my knight to Nf3, fianchetto Kingside, then bring out the Nimzovich-Larsen, for a sort of Bird-Orangutan.
After all, what chess player can take down a flying monkey?
The Nimzovich-Larsen attack, or more simply the Queens fianchetto, aims to control the center and immediatly start to add pressure to Blacks king side. While not a very popular opening (14,348 games) it offers some great attacking possibilities. Kasparov used it to beat Botti and Miller in 2000, and before that he used it to beat Phil Taylor in 1993. Anand opened with this move against Michael Adams, who promptly resigned (Feb 2006).