In wide open positions like this one there are no plans but general priciples only:
- find active places for your pieces
- restrict your opponent's pieces
- attack as much as you can, hoping that something will stick
- employ deception, guile, and traps
- it's all tactics
I played through this opening (mistakes were made) and felt comfortable with my position. I could not develop a plan after move 20. My opponent blundered and lost a couple of moves later, but what if he had not.
The noatation are from the chess.com computer analysis (approximately 2500 strength), not from me.