It doesn't take an expert to see that opening memorisation reduces the skill factor. Someone who's been playing for a couple of weeks could figure that out.
I think some of you are being rather condescending to beginners here. In fact, in one respect I think beginners are a better judge of whether 960 or chess is "best". We've been playing for so long that we are surely blinded to some of chess's faults. And we, having invested time and effort in studying opening theory, are surely biased to some degree.
OTOH, someone could claim we're really not hitting all the possibilities until you can just throw all the pieces on the board anywhere at random to start the game. Call it chess100000000000. Keep it fair by forcing each side to play black.
I think this hits the nail on the head, along with another's comments about how so many people are needing 'new and improved'! I also understand that to be ~chess10^120. My favorite position is 1.32791*10^93, woot! I wish I didn't fall into the new and improved seeking category sometimes! (I find my arrogance comes into play with a bit of erroneous logic like this: if all chess players were starting from square one (w/o having played before) then I'd be a top player; chess960 is starting from scratch (not true I realize), so therefore if chess960 were to become the top game then my real glory will come to fruition.)
And, if we're making predictions, I say go with momentum, chess as it currently stands will be the primary chess-like tournament based game for the next 100 years. As if people propagate things based on logic, and what's best! Bah!
I love the side variants though, chess960 is a great one to whip out if someone really wants to compete out-of-book.
Yeah, I get the feeling some players feel like "if we both started from square one..." idea. The best 960 players would of course still be the best standard players. Not the exact order, I'm talking 1500s will be better 960 players than 1300s etc. Largely because the endgame and strategy (and of course tactics!) are all the same.