I don't know too much about chess across the pond. I do know that they have a much easier time getting sponsors for events over there. Who in the US would sponsor chess?
Who sponsors it over there? Is it just sponsors who make money with chess, or does chess have a certain image that appeals to some sponsors? If you polled an American versus a European or Asian and asked "What are the main characteristics of a chess player?" would there be vastly different results?

I am curious how chess is funded and promoted in Europe. While I get across the ocean on occasion I don't investigate the details of chess. In the US it's not something that gets government support. Most local clubs get by on dues from it's members. Larger events can cost a few $100 to join plus expenses. Do clubs in Europe get government support? Who funds events, prize money etc?
Yes I realize things are probably different in every country so give specifics to your location :)