When you hear high-rated players discuss chess, they mention names like Hou, Kasparov, Nezhmetdinov, Kramnik, Karyakin, and many, many others. Women GMs get less attention, like in chess books. When you land in a forum, all you ever get is talk about Fisher or Carlsen and whatifs.
Hou is female.
Fans don't care about gender, but they do care about the best players.
Did anybody except for me notice incantevoleutopia's post? I fell off the chair laughing (although admittedly alcohol kinda helped me there).