"I do not think there are many more people dedicated to football than at chess. "
Of course there are many more people devoted to football than to chess. Football can be followed on tv by just about anyone. (...)
Sorry, what I meant was :
"I do not think there are many more people dedicated to playing football than at playing chess. "
Ok, I'll try to make part of my point I wanted to the other night when I was drinking. I think it was during round 3 of the Norway tournament when Dirk was interviewing one of the people that did the marketing for that tournament. I think her name was Heidi Jeanette Something. She's in marketing. That's her full time job. Dirk made kind of a joke but he hit on something that was right on target I think. He said something like "so the secret is to not play chess" or "to not have chessplayers" or something similar in reference to the people organizing & promoting the events. I think being chessplayers taints the business vision of those involved. I think it's best to have true marketing professionals doing just that, marketing the product.
In that sense, Millionaire Chess have it already. One of the 2 partners, Amy Lee, is a pure businesswomen, not a chess player. Of course the other parnter is a Grand Master in chess and hence they complement each other in many respect. The sheer volume of Ideas they have come up with since the announcement of the tournaments, as I have been following, is mind blowing!