A couple places to start reading.
http://www.chess.com/forum/view/general/why-play-chess
http://www.chess.com/forum/view/general/why-play-chess2
http://www.chess.com/forum/view/general/why-play
http://www.chess.com/forum/view/general/what-do-you-like-about-chess

Hello everyone!
It seems safe to assume that most of you guys here at Chess.com, like me, play chess because you enjoy it. Though I certainly won't exclude the few who might play simply for the mental exercise, because the peices are cute, or because blazing ambition won't let you rest until you've display your superior intelligence by winning a chess tournament.
To you all, I'd like to pose a question:
What do you love about chess? What attracts you to play and keeps you coming back through the losing streaks? What make chess SO AWESOME, in your opinion, that chesslovers the world around would rally to a whole website dedicated to learning and playing chess?
Why do you play chess?