The Soviet School of Chess by Kotov will give an insight. I found it fairly easy reading as a youngster.
The Soviets and Chess
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Why was chess so popular in the Soviet Union?
Were there parts of the U.S.S.R. where it was more popular than others? How chess fared in the popular culture of these countries since the break-up of the Soviet Union?
What are your thoughts?
And do you know of any good books on this topic?