I hate to have to be the one to inform you, but everybody else on this site is dead. They were all playing chess, and were simultaneously checkmated by the great chess god in the sky. We survived because we were the only two not playing.
we have to make chess a sport of masses

Hahaha.... it is something like that. I thought is was a little funny...
maybe it's not at all
yeah, I prefer your version

i must say that when i saw the images ...i had to laugh!
lets have some trash talk and a crowd of 75,000 drunken chess fans.

actually your suggestion is not fare away
http://www.monroi.com/chess-info/44-in/446-celebrities-play-chess.html
a lot of celebrities play chess. imagine a chess tournament with Will Smith vs Arnold Schwarzenegger. I think even non chess players would watch that on TV.

"Celebrity", what an awful word/concept. So we have "celebrities" dancing, dancing on ice, variously surviving, cutting hair and anything else that some TV executive deems fit for us plebs. Now you propose that we have "Celebrities play chess", I'm sure this will bring in the glossy magazine reading, celebrity obsessed types but do you think any serious chess players would actually watch?
I'm a chess player....get me out of here!
Danilov alone will not manage to create spectacle.
So we need some ideas here, we need to make a show (fireworks, music, maybe someone playing 1.e4). Why Janet Jackson do not show here? Why there is a referee but there is not "spontaneous" fights? Things needs a change...
First of all, we have to do something with the conteders:
My suggestion:
we'll have lots of exciment here.
Hey!!! "Once, Chuck Norris beat Kasparov by promoting Kasparov's king into a pawn, thus winning by default" RoyalFlush1991 17th December 2008 (Post:"if Chuck Norris played chess...)
Well, I let this here open to suggestions.
P.S. "It is not allowed to get angry with me because of post fools things. Moderate criticism it is o.k"