It just means it gives the opponent a pawn break.
https://chess.stackexchange.com/questions/1181/what-is-a-pawn-break
In other words a way to force lines open by advancing their pawns against the "hook." I guess they call it a hook because it sticks out? Anyway, I've heard the term before, but I don't know its origin.
In contrast if pawns are kept, for lack of a better word, flat, then you can't force lines to open by advancing pawns.
In a review of Sam Shankland's Small Steps to Giant Improvement : Master Pawn Play in Chess the phrase "advancing pawns can become a hook" is used. Original review is in Chess Life July 2018
http://chessbookreviews.wordpress.com/2018/07/03/one-small-step
"Shankland discusses five typical pitfalls ..." "5. Advancing pawns can become a hook."
I cannot find "hook pawn" or "pawn hook" in Kmoch's Pawn Power in Chess , despite his compulsion to
name everything. Nor is it in Pachman's Modern Chess Strategy , Wolff's book or My System. There are few references to this term on the World Wide Web and no clear explanation/definition.