What is the CPM for chess on youtube?

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Avatar of gowalrus

Does anyone know what the CPM/RPM is for chess videos on YouTube? Just curious.

Avatar of Mikstar123

Sorry I don't know

 

Avatar of justbefair
gowalrus wrote:

Does anyone know what the CPM/RPM is for chess videos on YouTube? Just curious.

I am guessing that those acronyms refer to ad costs and revenues.   I Googled it and see it is cost per thousand views and revenue per thousand views. 

I doubt that an average for "chess videos" would be useful since it would include the few successful streamers along with all the wannabees.

I would guess that finding out advertisers rates is not generally shared.  I know Gothamchess has shown some of his channel statistics but I don't think he has ever revealed his revenues.

There are probably publications dedicated to marketing professionals that would have some of that information.

 

Avatar of gowalrus
justbefair wrote:
gowalrus wrote:

Does anyone know what the CPM/RPM is for chess videos on YouTube? Just curious.

I am guessing that those acronyms refer to ad costs and revenues.   I Googled it and see it is cost per thousand views and revenue per thousand views. 

I doubt that an average for "chess videos" would be useful since it would include successful streamers along with all the wannabees.

I would focus on finding out the successful streamers' rates, which you can possibly do by contacting them directly if you are actually engaged in a business where you might possibly consider advertising to chess players.


I'm not interested in buying adverts, I'm interested in potentially becoming a chess Youtuber. Was just curious what the average cpms were so I don't 'potentially' waste my time.

Avatar of justbefair
gowalrus wrote:
justbefair wrote:
gowalrus wrote:

Does anyone know what the CPM/RPM is for chess videos on YouTube? Just curious.

I am guessing that those acronyms refer to ad costs and revenues.   I Googled it and see it is cost per thousand views and revenue per thousand views. 

I doubt that an average for "chess videos" would be useful since it would include successful streamers along with all the wannabees.

I would focus on finding out the successful streamers' rates, which you can possibly do by contacting them directly if you are actually engaged in a business where you might possibly consider advertising to chess players.


I'm not interested in buying adverts, I'm interested in potentially becoming a chess Youtuber. Was just curious what the average cpms were so I don't 'potentially' waste my time.

Well, not to rain on your parade but there are obviously some who appear to make a nice living at it.  They tend to be chess professionals.

Are you a chess professional?

Avatar of gowalrus
justbefair wrote:
gowalrus wrote:
justbefair wrote:
gowalrus wrote:

Does anyone know what the CPM/RPM is for chess videos on YouTube? Just curious.

I am guessing that those acronyms refer to ad costs and revenues.   I Googled it and see it is cost per thousand views and revenue per thousand views. 

I doubt that an average for "chess videos" would be useful since it would include successful streamers along with all the wannabees.

I would focus on finding out the successful streamers' rates, which you can possibly do by contacting them directly if you are actually engaged in a business where you might possibly consider advertising to chess players.


I'm not interested in buying adverts, I'm interested in potentially becoming a chess Youtuber. Was just curious what the average cpms were so I don't 'potentially' waste my time.

Well, not to rain on your parade but there are obviously some who appear to make a nice living at it.  They tend to be chess professionals.

Are you a chess professional?

No but IMO, there's a pretty huge casual market that is untapped right now. 

Avatar of ChessKnightYT1

i have a monetized chess channel, so for short videos like 2 to 5 minutes, the rpm is 0.5-0.8$ and the cpm in about 2-3$, but for long videos ( 8 minutes to ten minutes) the rpm is 2-3$ and the cpm is 6-10$

i have only one or two long videos so maybe if i increase the duration it will be a lot better

my channels name is ( Chess Chad )

Avatar of seanlewis9

arent cpm and rpm the same thing?

Avatar of ChCatalin95
ChessKnightYT1 wrote:

i have a monetized chess channel, so for short videos like 2 to 5 minutes, the rpm is 0.5-0.8$ and the cpm in about 2-3$, but for long videos ( 8 minutes to ten minutes) the rpm is 2-3$ and the cpm is 6-10$

i have only one or two long videos so maybe if i increase the duration it will be a lot better

my channels name is ( Chess Chad )

0.5 - 0.8$ is way to low for rpm... is all your traffic from Africa? 0.5 is almost a high rpm for shorts video, I think it's quite hard to have this low rpm, especially from 3+ videos. While also having a rpm with 2-3$ on 8+ min video where you can put 3 ads per video, is way way to low.

Avatar of ChCatalin95
seanlewis9 wrote:

arent cpm and rpm the same thing?

cpm = how much advertiser pays youtube for 1000 views

rpm = how much youtube is paying you for 1000 views.

Avatar of Stockfishdot1

Don't do it for the money exclusively. It shouldn't even be in your top 10 reasons for making videos.

Probably 99.99% of the youtubers out there don't make any money.

Do it for the fun of making videos, the education you bring, the entertainment, the fact that you can bring something original to Youtube.

Avatar of ChCatalin95
Stockfishdot1 wrote:

Don't do it for the money exclusively. It shouldn't even be in your top 10 reasons for making videos.

Probably 99.99% of the youtubers out there don't make any money.

Do it for the fun of making videos, the education you bring, the entertainment, the fact that you can bring something original to Youtube.

quick fact, that is actually calculated and only 0.25% of youtubers have their channel accepted for partner program. But this doesn't mean you can live of youtube just because you can monetize your channel, you actually need to make consisntent monthly number, so the percentage of people who are living off youtube is even lower than that