why do other people make the first move for Carlsen?

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Avatar of TakeThisPawn
I’ve seen many videos where some grinning clown will pose in front of a camera and make the first move for him. What’s the point? When did this weird tradition start?
Avatar of TakeThisPawn
https://youtu.be/py51XGnSnvs like here. So strange.
Avatar of RChristie_chessventures

It's ceremonial only and done for publicity.