It is covered in the Help page:
https://support.chess.com/article/920-how-do-i-make-a-new-post-on-my-blog
Help me! I can't add a picture to my blog posts!
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Aug 1, 2023
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#3
Oh, I see, I always wanted to add the image to the place with a camera icon...
How to add picture to a blog post?