Well, they do give free premium accounts to titled players. In a way, this could be considered awarding premium membership for exceptional chess playing.
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While I do not have international payment capability in my country(or it's too hard and expensive), I'm NOT ease to use the good services of the site FOR FREE!
I suggest to provide an alternative option for such a user e.g. awarding the "PREMIUM" to them in case of exceptional chess playing or something based on activity rather than money!
Thanks!