I have no knowledge of ins and outs of business so I just keep quietly in this sort topics and observe. Then I saw some comments / remarks and print screens of conversations which I can relate to.
I work for big multinational and we keep changing our preferred suppliers, understandable to cut cost but the level of services we used to get going south that's another story. It's also common for big companies and government organizations to pay their bills later than they should so this put lot pressures for the suppliers.
So when I read what Mandeep said in particular the survival part, it just hit me that he and along other small manufacturers are in the same position and no wonder they go direct to retail market just to survive. That got me thinking I have ordered several sets from Mandeep and every time I get top notch products along with excellent service when I needed. This in oppose to buying sets from big renowned retailer for premium prices but it didn't warrant for the service I expected to get when I needed to.
All of this makes me think I rather support the small local supplier, not so much to get cheaper prices but to give them what they deserve. Another way to look at it, when the small manufacturers are out of business, the big retailers don't have anything to sell either.
@Rishi9 500 is large. For Dennis, it was 20. However, I remember Shelby from American Chess Equipment said he was lucky because they ordered many Ultimates in wood prior to the Queen's Gambit. I don't remember how many he said but it was a large number. I remember thinking the costs of that order must have been in the tens of thousands of dollars range wholesale. Also, I assume HoS buys in large qty since it takes about 6 months or longer to get new stock from their manufacturer. They probably don't order 500 of one set but I'm pretty sure they don't buy only 25.