Well, the above is limited and not necessarily applicable to the Chess equipment industry.
The Chess House, Noj, American Chess Equipment, Chessusa.com, The Rochester Chess Center and a number of others that I know are comprised of very few individuals, usually no more than 3 or 4 people in total.
Problems like this prove the efficacy of this forum. Thanks to everybody who posted. Having said that, remember always...buyer beware! It has ever been the case that people hide behind companies as often as companies hide behind people.
Companies (or CEO's), like 'offices' such as The President, or The Queen, do not have the liberty to propose themselves as individuals, and it is always the case that for the one (the individual or the office) to succeed, the other must invariably fail.
As such you would never want as a family member, partner, or friend the individual you would want to do business with. Similar is the case reversed! You'll see this easily enough in the two examples that I have proposed, as both of these committed individuals have (to one degree or another) failed their 'conventional' obligation as individuals in order to service the broader obligation of their office. 'It' (responsibility) is onerous: heavy is the head...
Personally, I am glad that their are people who are willing to spend themselves in service of others on a daily basis, for being aware that I myself can manage it only as opportunity presents itself to my convenience and liberty. Nothing fails so reliably as character tested. and nothing protects or defends character better than humility!
I give people the benefit of the doubt, not companies because companies, like offices or stations, are always politically attached to something beyond me and their obligation to 'my' satisfaction.
It matter nothing to me that someone else has been ethically treated. Consumers should demand expedition, economy, and utility, especially on-line where all you get it product while bearing all the risk, lest on-line shopping become brick and mortar retail.
Best service for me, bar-none...Amazon Prime. Worst...every acquaintance I have ever had who operated a service and who undertook to satisfy a purchase; friends always trade against your patience, because the truth is, we treat friends worse than strangers for allowance of it; we expect them to understand; strangers, not so much.
Advised, but not jaded, Tim!