You need a lot of theory for the advance but not 3.Nc3? What a joke
It's true.
Sure if White goes ALL THE WAY to the poisoned pawn main line there's a lot of theory but it's not at all forced. First after 3...Bb4 White can try 7.h4, 7.a4 or 7.Nf3 rather than just going for the normal 7.Qg4. But even before then we must note that White can play Qg4 after 3...Bb4 on virtually every move. It's not always good but it's playable and gets those crazy positions without all that theory. In fact after 3...Bb4 4.Bd2!? de 5.Qg4 all White needs to remember is to make sure his queen doesn't get stuck after some ...Rg8, ...Rg4 thing. Players that like to play those ...Qc7 lines in the Winawer will especially be in trouble if they thought they'd never have to deal with Qg4 stuff.
After 3...Nf6 White can just play 4.Bg5 and then 4...de is a position he would've gotten anyway and 4...Be7 5.e5 Nd7 6.h4 puts the ball in White's court really. Black doesn't have to take or anything but it's still a lot less theory than other stuff.
And finally there's always just 3.Nc3 and 4.ed again just getting a game. I think Black is the one that really has to know his stuff better than White.
Before I pitch in my opinion on 3. Nc3 and 3. e5, allow me to just say that f4 sucks.
Now, Nc3 is a lot more theoretical than e5, but e5 brings a whole positional game that white should be aware of. I do think that white needs to be more prepared if he wants to play the Nc3 than e5, but what do I care? I play the Tarrasch.