1. d4?! concedes 15 centipawns advantage or so; 1. c4! is better
1...Nf6?! concedes 20 centipawns or so; 1...c5! is better
2. Nc3? concedes 30 centipawns or so; 2. c4 is obviously better
No way, c4 will get you in the Hedgehog, which is deadly if you play wrongly
The Jobava London looks very much like what we've always called The Barry Attack.
https://en.wikipedia.org/wiki/Barry_Attack