Annoying ads in Live chess!

Chess.com is trying very hard to make our live chess experience as worse as possibe. This ad bar in the right side of the window is really annoying. It is blinking all the time changing ads and it makes it harder to concentrate on your game. 

I understand that chess.com has to make money, but if this is a chess site why are you spoiling playing experience by putting ads in such inappropriate places? 

It by no means encourages to buy a premium but makes you think and do your best to tune your ad-blocking software better to eradicate these annoying adds. Otherwise playing chess on what is meant to be a chess site becomes impossible!

Don't use ad-blocker.

I dont mind ads for non premium members. Chess.com has to earn money by placing ads. But I dont understand why it is done to turn your live chess playing experience into nightmare.

These are the weirdest ads I've ever seen on any site. They blink on and off too fast for me to even see what was being advertised. Most don't stay visible for more than a second, so it has the effect of a strobe light. (I only joined today, so maybe it will settle down as I use the site more.)