Pay to get rid of ads??

I've been on chess.com for a while, and I haven't even thought of membership perks so far because I don't need it. Yet recently, I noticed one of those perks is "Get rid of adds".

  Seriosly now. I've never even heard of an option to "Pay to get rid of adds". Chess.com has at least 5 adds per page, which slows down the page and basicly makes your whole chess.com experience so sloppy you get tricked into paying to get rid of those.

    I'd like to ask, if there are adds, why must there be a membership? Soposingly adds don't cover up the whole service and bills, but then, you include membership, why leave the adds? You can't have both.

   I'm not even gonna start commenting on the other features that seem so profiting to me. "Faster page loading"? Seriosly. VACATION TIME? S-E-R-I-O-S-L-Y? Basicly pay an additional 9 pounds to go on a vacation with your family so your account doesn't get closed. "Support chess com" is not even a perk. Membership implies all sorts of useless things that you can get one way or another.

   Also for those that wish to get rid of adds, but don't want to pay 9 pounds per month, just google "adblock google chrome".

when you pay membership not only just rid of ads but you also have extra features.

1. It's "ads"

2. Non paying members get ads, paying members do not. It's been like that, well, since as long as I've been here at least. Which ever option you choose is how you "pay" for your membership here.

Whatever one may think of the idea of paying to get rid of ads, it is not unprecedented. Eudora, the (once?) popular email client, used to offer a free version with ads displayed in part of the window, while the paid version was ad-free. I'm not sure if they still do this. Whether they do or not may be indicative of the overall success of this policy.