Is the glass half empty or half full?
If you win or lose a game (or draw), then that is just the objective result and I'm sure the player knows what the result was, regardless of the wording chess.com uses. I like the way chess.com has it now. If I lose, I don't need to be called a "loser." Losing already feels bad enough. I view the "You won" as them just being optimistic.
What it comes down to then is perception. Is the "You won" for that result "too nice" or is the losing text "not harsh enough?" It comes down to preference, but if it comes down to sportsmanship, then you wouldn't call your chess opponent a "loser" OTB, but you could humbly acknowledge "you won" to them when you lose. With that being said, I like the way chess.com worded things for now.
The language used in notifications on chess.com employs a form of "soft language" that seems designed to cushion the blow of losing. When a player wins, the game clearly labels them as "Winner" with green text on their king, and a big popup message declares, "You Won!" However, when a player loses, the language becomes less direct. Instead of simply stating "Loser," the game uses terms like "Timeout," "Checkmate," "Resign," or "Abandon," with red text on their king. Additionally, the popup message doesn't say "You lost!" but rather "Black Won" or "White Won," depending on the opponent's color.
This approach softens the experience of losing, presumably to protect players' feelings. While the intention might be considerate, it also comes across as patronizing. Treating players as if they can't handle losing directly is somewhat offensive. It suggests that we are too fragile to face the reality of a loss. But losing is a natural and essential part of competition and learning. Recognizing losses directly allows players to reflect, improve, and ultimately become better.
Being direct about losing isn't harsh; it's honest. Losing is not something to be ashamed of; it's an opportunity for growth. By not acknowledging it plainly, chess.com might inadvertently create a culture where losing is seen as something negative to be avoided, rather than a normal part of the game that provides valuable lessons.
In conclusion, while the intention behind using soft language on chess.com may be to protect players' feelings, it's worth considering whether this approach truly serves the best interests of the players. Acknowledging losses directly can help foster resilience, encourage improvement, and maintain the integrity of competition. When I lose a game, I want the message to say, "You lost!" I don't need to have my feelings protected from reality. Treat us like competitors, not like snowflakes.