The thing is, chess isn't really that big, at least in the U.S.A.
The rest of the world, it's very popular; so what does this mean. Well, to get more people interested, you can't be charging people just to access GM/Professional games because people don't already understand what's going on in most of those game, charging them for something they don't understand is not going to work; most analysis of games are not for beginners. I have a hard time understanding most of it myself and I feel I have a decent grasp of the game.
Giving it away for free is a good tactic to lure people into the game; thus make it more popular and more marketable. Making money in the game should be done in other ways, tournament money, sponsorship, etc...; I understand people need to make a living and I have nothing against the pros charging for certain things, but to charge for everything (every single thing) is not the way. Think of it this way, the scores of a game (Football, Futebol (soccer), Baseball, Basketball, etc...) are published in newpapers and the game can basically be seen just with the stats given, similarly with chess moves/notations, but the MLB, NBA, NHL, etc...do not charge for that stuff (if you attend the game, then you pay).
Professional chess players deserve to make a living.
Download their games for free: Yes.
Download their lessons for free: Up to them.
Watch live broadcasts for free: Up to them.
What we owe pros? Some kind of reward for them sharing their expertise with the chess community, IF they share it. If they make no effort to help the chess community then we owe them nothing.
Many pro sports are on a pay-per-view basis via cable or satellite. Season packages are available on the same media for individual teams. I agree with BorgQueen 100%. Competitive chess is a sport that requires no small amount of talent and effort to master.We do not want the masters of our game to be "starving artists", do we? Until we, as enthusiasts, place true value on the game at it's highest levels, why should sponsors?
Pardon the cliche but "you get what you pay for"