Chess is a game - a sport - of intellectual excercise. Why do we have to put in emotions into it?
Moreover, someone may not look handsome/pretty, someone may be waiting for the other to initiate the chat (starting the chat and not getting a response is not my cup of tea - but I always respond if the opponent wants to chat - I always send a message if I cannot accept someone's invitation due to any reason), someone may not be doing a job to boast about, someone is studying in 6th grade and does not like a pat on the back by a grandfatherly person... I hope you get the drift. For that matter, women shouldn't even expect chivalry OTB. Just because someone has a cute child (or looks cute) the opponent has to under-play?
We may have personal likes and dislikings - someone does not want to play with a free member just because he/she is a paid member, someone wants to form a group with only players of the same country (or even religion), someone enjoys prying into the opponent's affairs - we have no right to impose that on the other player. We must respect the other's privacy or sentiments.
And no chess player in his/her right mind dislikes being crushed, or crushing the opponent in return - that is part of the game - no sadism is involved at all!
There's much to be said for playing opponents who don't chat, and who don't have a photo or even an image, and who have a fairly anonymous username. If the game reaches a point where you have to be ruthless and crush them into the ground - at least they are just a cypher.
By contrast, if you have established a rapport, and they have told you about their sick puppy, and their adorable child - and perhaps their picture shows Daddy (or Mummy) with the aforementioned little darling clasped to his/her bosom, are you really going to have the heart to finish them off? And even if you do, can you avoid the feelings of guilt afterwards, realising that the youngsters may now go hungry to bed?
Yo artfizz, I hope that you ain't referring to me bro for I'll have to change all three points and well be just like you, spontanious!