Chess in Vintage Print Advertising


Back in the B.O.H.N.

(and its chess ad)

In the age of McCarthyism, Bohn was extolled for its anti-communist ad campaign in periodicals such as Newsweek as well as on radio and tv to which it devoted its entire advertising budget.  

Here are some of what was written about it at the time:


American Forum 1952
I am particularly gratified to accept, on behalf of my company, Bohn Aluminum and Brass Corporation, this citation from our own home town. Many have wondered why we have been devoting our advertisements to the fight against socialism and communism when we have no consumer product. We are doing it primarily because of the complacency that has permitted socialistic schemes and communistic ideologies to infiltrate our homes, churches, schools and Government.

Detroit City Coucil Journal 1952
One Detroit firm, the Bohn Aluminum and Brass Corporation and its president Simon D. DenUyl has appropriated its entire advertising budget via the mediums of television and magazines, to enlighten and general public on the constant dangers facing our nation. Now, Therefore, Be It Resolved, That the Common Council of the City of Detroit do highly commend the Bohn Aluminum and Brass Corporation and its President, Simon D. DenUyl. for this courageous and patriotic activity,

Modern Metals magazine 1952
A big bouquet of white roses to Bohn Aluminum and Biass Corp. of Detroit. Seems as how the Michigan Department of the American Legion has awarded a citation to Bohn and its president, Simon D. DenUyl, "for outstanding service and contributions to Americanism." The citation, presented by Commander Roumell, lauds the company for appropriating "the bulk of its advertising into the fight against the menace of Communism."

Foundry magazine 1952:
Bohn Aluminum Is Cited
-American Legion's Michigan Department has awarded the Citation of Meritorious Public Service to Bohn Aluminum & Brass Corp. and its president, Simon D. DenUyl. Presentation of the citation, given for outstanding service and contributions to Americanism, was ... It lauds Bohn for appropriating "the bulk of its advertising appropriations into the fight against the menace of Communism."

America: Miracle at Work, 1953
With outstanding symbolic art and with a compact text, whose very terseness generated an eloquent effect, this campaign dramatically contrasted the freedoms enjoyed in America with the evils of Communism, but marred its over-all impact with special-pleading attacks on "pink planners" and "socialistic schemers" in this country. Credits: a. This campaign was inspired and supervised by President Simon D. DenUyl of Bohn




batgirl wrote:
robbie_1969 wrote:

lol the dweeby looking dude that looks like Bill Gates can't believe his luck, tis but an illusion though.

The guy approaching the two ladies on the beach for a game of chess or draughts?

yes they are waving to the swarthy tall dark haired man behind him and he thinks its him. 


of course it could be the other way around?


I enjoyed the ads. Thanks for this thread.


Sure thing, Randy

batgirl wrote:

of course it could be the other way around?

Indeed it seems that the lady in blue is rather smitten with the chaps chessboard!


Yeah, it's seems obvious she's checking him out.


tee hee grin.png please let nerd be the new cool!


Good grief, a fair few blasts from the past there


Funny ..I find my worst games are when I've been drinking..


Great post!


Thank you.


Another notable article from batgirl. The images are moving and a pleasure to see. Shows that the somewhat grainier quality of the pictures of yore have a more timeless feel and look than the high-definition sterility of the images in the present.