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The general categories are openings, strategy, tactics, and endgames. Use Amazon.com to find highly acclaimed books. Buy the books. Read and study the books.
Google your state's name + the words "chess association"
For example "Texas chess association"
Find local tournaments and play in local tournaments.
Then you'll improve, but you'll never be very good.
Which is fine. Most people don't like everything about chess. That's one of the main reasons why most people will never be master level.
The main benefit of a coach is they will give you relevant homework. If you think chess is boring then you wont do the homework, so your money spent on a coach will be wasted.
Opening Principles:
1. Control the center squares – d4-e4-d5-e5
2. Develop your minor pieces toward the center – piece activity is the key
3. Castle
4. Connect your rooks
Tactics...tactics...tactics...
Pre Move Checklist:
1. Make sure all your pieces are safe.
2. Look for forcing move: Checks, captures, threats. You want to look at ALL forcing moves (even the bad ones) this will force you look at, and see the entire board.
3. If there are no forcing moves, you then want to remove any of your opponent’s pieces from your side of the board.
4. If your opponent doesn’t have any of his pieces on your side of the board, then you want to improve the position of your least active piece.
5. After each move by your opponent, ask yourself: "What is my opponent trying to do?"
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